Analysis of Covid search terms reveals Britons’ hopes and fears in 2020

Although preoccupations changed over year, Britons’ thirst for Covid-related information continued to outstrip that for all other health topics

At the peak of the pandemic, Britons were searching for coronavirus-related information six times a day on average, an analysis of search engine data reveals. And although our preoccupations have changed over the months, our thirst for Covid-related information continues to outstrip that for all other health and social care-related topics.

2020 has been an extraordinary year. Never before have we been so united in our concerns and interests as we roller-coasted through the months. To better understand what that psychological journey looked like, Kaiasm, a Somerset-based data intelligence company, crunches the searches people make on Google, Bing and other internet sites. But rather than analysing the top search terms people use, it groups these together into underlying concepts, to better understand people’s needs and interests.

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