As Zoom fatigue sets in, organisations are seeking creative ways to bring art to patrons to keep them – and their wallets – engaged
A concert from your favourite opera singer, delivered personally to your laptop, might help lift the spirits this month. Or how about a remote exercise session with young ballet dancers, or an exclusive virtual tour of an artist’s studio?
Arts organisations are seeking inventive approaches to reach key donors in an effort to maintain vital financial support lines. Early in the pandemic a Zoom cocktail party was a novelty, but now wealthy patrons of Britain’s arts organisations and venues are proving harder to entice.