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Morrisons sparkles with 8.5% rise in sales over festive period

Champagne and salmon lead the way as expectations rise for UK supermarket sales

Strong demand for luxury Christmas favourites helped to drive an 8.5% rise in sales at Morrisons over the festive period, as the chain kicked off reporting on what is expected to be a bumper trading period for supermarkets.

Morrisons said online sales had tripled and growth was boosted by strong demand for festive favourites such as champagne and salmon as families made the most of the quieter festivities.

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