Record number of Britons to take part in dry January

Sales of no and low alcohol alternatives rise during lockdown year

A record number of Britons are planning to forego booze during so-called dry January, after re-evaluating their home drinking habits during lockdown and as sales of “no and low” alcohol alternatives soar.

The charity Alcohol Change UK said its polling shows more than 6.5 million adults intend to participate in dry January – up from 3.9 million last year. That is the equivalent of one in five of people who drink alcohol.

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