Rihanna’s luxury Fenty fashion house closes down after two years

Label hit by supply chain issues and travel restrictions during pandemic – as well as possible teething problems

The slowdown of luxury fashion continues with the announcement that Rihanna’s ready-to-wear line Fenty has been discontinued.

The fashion line, launched in 2019, made history as the first luxury brand run by a black woman and effortlessly chimed with Generation Z’s values of inclusivity and diversity. It was also only the second luxury fashion house started from scratch by the French conglomerate LVMH – after Christian Lacroix in 1987.

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