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Rise of ‘granfluencers’: viral stars model grandson’s punk styles

Marie-Louise and René Glémarec, 86 and 87, caused storm at Paris fashion week in gender-neutral clothes

Last month Jane Fonda set the internet ablaze with her Harper’s Bazaar cover in a sequined body-con Ralph Lauren dress, Dolly Parton inspired a cold-shoulder fashion trend with her vaccination video, and Joan Collins’s Instagram has been instructional on how to do lockdown in fabulous style.

The latest “granfluencers” are Marie-Louise and René Glémarec, 86 and 87 respectively, who went viral after appearing at the last physical Paris fashion week dressed in the punk-inspired, gender-neutral clothes made by their grandson Florentin Glémarec for his label EGONlab, which he runs with partner Kévin Nompeix.

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