UK watchdog bans Klarna Covid shopping advert

Instagram campaign deemed ‘irresponsible’ for urging people to cheer themselves up via ‘buy now, pay later’ service

The UK’s advertising watchdog has banned an Instagram influencer campaign by Klarna for “irresponsibly” encouraging customers to use the “buy now, pay later” service to cheer themselves up during the pandemic.

The Swedish firm has taken online shopping by storm over the past couple of years and its model, which allows staggered payments for products with no fees or interest, has proved popular among millennials.

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