Plant-based campaign sets target of 500,000 signatories worldwide
Organisers of Veganuary are gearing up for their biggest ever year next month since the meat-free pledge was launched seven years ago, thanks to a surge in consumers tucking into more plant-based foods during lockdown and greater concern about health and the environment.
The UK-based campaign, which since 2014 has asked people to pledge to follow a diet free of animal products in January, has set a target of 500,000 signatories worldwide and expects to reach 350,000 by Tuesday.